語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Digital branding :a complete step-by...
~
Rowles, Daniel,
Digital branding :a complete step-by-step guide to strategy, tactics and measurement. /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Digital branding :Daniel Rowles.
其他題名:
a complete step-by-step guide to strategy, tactics and measurement. /
作者:
Rowles, Daniel,
出版者:
London :Kogan Page Ltd.,2014.
面頁冊數:
1 online resource (232 pages)
標題:
Internet marketingCase studies.
電子資源:
http://portal.igpublish.com/iglibrary/search/KOGANB0000835.html
Digital branding :a complete step-by-step guide to strategy, tactics and measurement. /
Rowles, Daniel,
Digital branding :
a complete step-by-step guide to strategy, tactics and measurement. /Daniel Rowles. - London :Kogan Page Ltd.,2014. - 1 online resource (232 pages)
Includes bibliographical references and index
Digital branding: a complete step-by-step guide to strategy, tactics and measurement -- Contents -- Foreword -- Introduction -- Part One: Digital branding in perspective -- 01. What digital branding really means -- 02. Focusing on value -- 03. Considering the user journey -- 04. Objectives and authenticity -- Part Two: The digital toolkit -- 05. Social media -- 06. Search -- 07. Mobile -- 08. Online advertising -- 09. E-mail marketing -- 10. CRM and marketing automation -- 11. From integration to transmedia campaigns -- Part Three: Digital brand strategy and measurement -- 12. Measuring digital branding -- 13. Primaries and indicators -- 14. The role of analytics -- 15. Bridging the gaps -- 16. The importance of asking questions -- Conclusions -- References and further reading -- With thanks -- Index
"Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines"--Subjects--Topical Terms:
437376
Internet marketing
--Case studies.
LC Class. No.: HD30.2 / .R686 2014eb
Dewey Class. No.: 658.4/038
Digital branding :a complete step-by-step guide to strategy, tactics and measurement. /
LDR
:02230nmm a2200229 i 4500
001
500431
006
m o d |
007
cr |||||||||||
008
170626t20142014enk o eng d
020
$z
9780749469955$q(pbk.)
020
$a
9780749469962$q(ebook)
035
$a
KOGANB0000835
040
$a
iGroup
$b
eng
$e
rda
$c
BSF
041
0
$a
eng
050
0 0
$a
HD30.2
$b
.R686 2014eb
082
0 0
$a
658.4/038
$2
23
100
1
$a
Rowles, Daniel,
$e
author.
$3
763589
245
1 0
$a
Digital branding :
$b
a complete step-by-step guide to strategy, tactics and measurement. /
$c
Daniel Rowles.
260
$a
London :
$b
Kogan Page Ltd.,
$c
2014.
300
$a
1 online resource (232 pages)
504
$a
Includes bibliographical references and index
505
0
$a
Digital branding: a complete step-by-step guide to strategy, tactics and measurement -- Contents -- Foreword -- Introduction -- Part One: Digital branding in perspective -- 01. What digital branding really means -- 02. Focusing on value -- 03. Considering the user journey -- 04. Objectives and authenticity -- Part Two: The digital toolkit -- 05. Social media -- 06. Search -- 07. Mobile -- 08. Online advertising -- 09. E-mail marketing -- 10. CRM and marketing automation -- 11. From integration to transmedia campaigns -- Part Three: Digital brand strategy and measurement -- 12. Measuring digital branding -- 13. Primaries and indicators -- 14. The role of analytics -- 15. Bridging the gaps -- 16. The importance of asking questions -- Conclusions -- References and further reading -- With thanks -- Index
520
$a
"Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines"--
$c
Provided by publisher.
650
0
$a
Internet marketing
$v
Case studies.
$3
437376
650
0
$a
Branding (Marketing)
$3
266407
856
4 0
$u
http://portal.igpublish.com/iglibrary/search/KOGANB0000835.html
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000134578
電子館藏
1圖書
電子書
EB HD30.2 R686 2014
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://portal.igpublish.com/iglibrary/search/KOGANB0000835.html
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入