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Advances in advertising research.bri...

Christodoulides, George.

Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in advertising research.edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend.
其他題名:	bridging the gap between advertising academia and practice /
其他作者:	Christodoulides, George.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2017.
面頁冊數:	xi, 315 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	AdvertisingResearch.
電子資源:	http://dx.doi.org/10.1007/978-3-658-15220-8
ISBN:	9783658152208$q(electronic bk.)

Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII
Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII[electronic resource] :edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xi, 315 p. :ill., digital ;24 cm. - European advertising academy. - European advertising academy..

Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising.

ISBN: 9783658152208$q(electronic bk.)

Standard No.: 10.1007/978-3-658-15220-8doiSubjects--Topical Terms:

251272
Advertising
--Research.

LC Class. No.: HF5814

Dewey Class. No.: 659.1072

Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII
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