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Advances in Chinese brand management

Balmer, John M. T.

Advances in Chinese brand management

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in Chinese brand managementedited by John M. T. Balmer, Weifeng Chen.
其他作者:	Balmer, John M. T.
出版者:	London :Palgrave Macmillan UK :2017.
面頁冊數:	x, 354 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
標題:	Brand name productsChina.
電子資源:	http://dx.doi.org/10.1057/978-1-352-00011-5
ISBN:	9781352000115$q(electronic bk.)

Advances in Chinese brand management
Advances in Chinese brand management[electronic resource] /edited by John M. T. Balmer, Weifeng Chen. - London :Palgrave Macmillan UK :2017. - x, 354 p. :ill., digital ;23 cm. - Journal of brand management: advanced collections. - Journal of brand management: advanced collections..

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China.

ISBN: 9781352000115$q(electronic bk.)

Standard No.: 10.1057/978-1-352-00011-5doiSubjects--Topical Terms:

772781
Brand name products
--China.

LC Class. No.: HF5415.15 / .A383 2017

Dewey Class. No.: 658.8270951

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