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The preference-driven lead user meth...

Sann, Alexander.

The preference-driven lead user method for new product developmenta comprehensive way to stimulate innovations with internal and external sources /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The preference-driven lead user method for new product developmentby Alexander Sann.
其他題名:	a comprehensive way to stimulate innovations with internal and external sources /
作者:	Sann, Alexander.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2017.
面頁冊數:	xxii, 235 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Technological innovationsManagement.
電子資源:	http://dx.doi.org/10.1007/978-3-658-17263-3
ISBN:	9783658172633$q(electronic bk.)

The preference-driven lead user method for new product developmenta comprehensive way to stimulate innovations with internal and external sources /
Sann, Alexander.

The preference-driven lead user method for new product developmenta comprehensive way to stimulate innovations with internal and external sources /[electronic resource] :by Alexander Sann. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xxii, 235 p. :ill., digital ;24 cm. - Forschungs-/entwicklungs-/innovations-management. - Forschungs-/entwicklungs-/innovations-management..

Innovation Management and the Lead User Method -- Preference Measurement and Preference Prediction -- Evaluation of Contributions using Recommendation Systems -- Application in the Field of Industrial IT-Security -- Lead User Innovation Management in Practice.

Alexander Sann presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management. Contents Innovation Management and the Lead User Method Preference Measurement and Preference Prediction Evaluation of Contributions using Recommendation Systems Application in the Field of Industrial IT-Security Lead User Innovation Management in Practice Target Groups Researcher, lecturer and students of business administration, information systems, technology and innovation management, and industrial engineering with a focus on new product development Consultants and professionals in innovation management and business development About the Author Dr. Alexander Sann graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ -- Prof. Dr. Daniel Baier.

ISBN: 9783658172633$q(electronic bk.)

Standard No.: 10.1007/978-3-658-17263-3doiSubjects--Topical Terms:

200337
Technological innovations
--Management.

LC Class. No.: HD58.8 / .S27 2017

Dewey Class. No.: 658.4062

The preference-driven lead user method for new product developmenta comprehensive way to stimulate innovations with internal and external sources /
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