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Communication excellencehow to devel...

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Communication excellencehow to develop, manage and lead exceptional communications /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Communication excellenceby Ralph Tench ... [et al.].
其他題名:	how to develop, manage and lead exceptional communications /
其他作者:	Tench, Ralph.
出版者:	Cham :Springer International Publishing :2017.
面頁冊數:	xxxii, 215 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Communication.
電子資源:	http://dx.doi.org/10.1007/978-3-319-48860-8
ISBN:	9783319488608$q(electronic bk.)

Communication excellencehow to develop, manage and lead exceptional communications /
Communication excellencehow to develop, manage and lead exceptional communications /[electronic resource] :by Ralph Tench ... [et al.]. - Cham :Springer International Publishing :2017. - xxxii, 215 p. :ill., digital ;24 cm.

Introduction -- Part I: Connected Organisations -- Commandment 1: Globalised -- Commandment 2: Mediatised -- Commandment 3: Reflective -- Part II: Influential Departments -- Commandment 4: Embedded -- Commandment 5: Datafied -- Commandment 6: Strategised -- Part III: Ambitious Professionals -- Commandment 7: Sagacious -- Commandment 8: Linked -- Commandment 9: Solid -- The Future Of Excellent Communication: From A Soft To A Hard Discipline -- About the European Communication Monitor And Its Methodology -- References.

'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.' --Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany 'This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.' --Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets.

ISBN: 9783319488608$q(electronic bk.)

Standard No.: 10.1007/978-3-319-48860-8doiSubjects--Topical Terms:

180335
Communication.

LC Class. No.: P90 / .T46 2017

Dewey Class. No.: 302.2

Communication excellencehow to develop, manage and lead exceptional communications /
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520 $a 'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.' --Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany 'This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.' --Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets.
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