國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Introduction to electronic commerce ...

SpringerLink (Online service)

Introduction to electronic commerce and social commerce

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Introduction to electronic commerce and social commerceby Efraim Turban ... [et al.].
其他作者:	Turban, Efraim.
出版者:	Cham :Springer International Publishing :2017.
面頁冊數:	xxv, 435 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business.
電子資源:	http://dx.doi.org/10.1007/978-3-319-50091-1
ISBN:	9783319500911$q(electronic bk.)

Introduction to electronic commerce and social commerce
Introduction to electronic commerce and social commerce[electronic resource] /by Efraim Turban ... [et al.]. - 4th ed. - Cham :Springer International Publishing :2017. - xxv, 435 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC) New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

ISBN: 9783319500911$q(electronic bk.)

Standard No.: 10.1007/978-3-319-50091-1doiSubjects--Topical Terms:

188101
Business.

LC Class. No.: HF5548.32 / .T86 2017

Dewey Class. No.: 658.872

Introduction to electronic commerce and social commerce
LDR:03184nmm a2200349 a 4500 001 511823
003 DE-He213
005 20170424161851.0
006 m d
007 cr nn 008maaau
008 171226s2017 gw s 0 eng d
020 $a 9783319500911$q(electronic bk.)
020 $a 9783319500904$q(paper)
024 7 $a 10.1007/978-3-319-50091-1 $2 doi
035 $a 978-3-319-50091-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5548.32 $b .T86 2017
072 7 $a KJE $2 bicssc
072 7 $a BUS090000 $2 bisacsh
072 7 $a COM064000 $2 bisacsh
082 0 4 $a 658.872 $2 23
090 $a HF5548.32 $b .I61 2017
245 0 0 $a Introduction to electronic commerce and social commerce $h [electronic resource] / $c by Efraim Turban ... [et al.].
250 $a 4th ed.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2017.
300 $a xxv, 435 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
520 $a This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC) New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
650 0 $a Business. $3 188101
650 0 $a Management information systems. $3 199355
650 0 $a Electronic commerce. $3 189326
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a e-Business/e-Commerce. $3 719318
650 2 4 $a Business Information Systems. $3 274346
700 1 $a Turban, Efraim. $3 218099
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 557968
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-50091-1
950 $a Business and Management (Springer-41169)