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Reassessing the relationship between...

Duhring, Lisa.

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Reassessing the relationship between marketing and public relationsby Lisa Duhring.
其他題名:	new perspectives from the philosophy of science and history of thought /
作者:	Duhring, Lisa.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2017.
面頁冊數:	xvii, 318 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	MarketingPhilosophy.
電子資源:	http://dx.doi.org/10.1007/978-3-658-18034-8
ISBN:	9783658180348$q(electronic bk.)

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /
Duhring, Lisa.

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /[electronic resource] :by Lisa Duhring. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xvii, 318 p. :ill., digital ;24 cm.

State of Research: The Academic Debate on the Relationship between Marketing and Public Relations -- The Philosophy of the Social Sciences -- The History Marketing Thought -- The History of Public Relations Thought -- New Perspectives on the Future Relationship between Marketing and Public Relations.

ISBN: 9783658180348$q(electronic bk.)

Standard No.: 10.1007/978-3-658-18034-8doiSubjects--Topical Terms:

578351
Marketing
--Philosophy.

LC Class. No.: HF5415 / .D84 2017

Dewey Class. No.: 659.01

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /
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