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Marketing places and spaces

Correia, Antónia.

Marketing places and spaces

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing places and spacesedited by Antónia Correia.
其他作者:	Correia, Antónia.
出版者:	Bingley, U.K. :Emerald Group Publishing,2015.
面頁冊數:	1 online resource (xv, 326 p.)
標題:	TourismMarketing.
電子資源:	http://www.emeraldinsight.com/1871-3173/10
ISBN:	9781784419394 (electronic bk.)

Marketing places and spaces
Marketing places and spaces[electronic resource] /edited by Antónia Correia. - 1st ed. - Bingley, U.K. :Emerald Group Publishing,2015. - 1 online resource (xv, 326 p.) - Advances in culture, tourism and hospitality research,v. 101871-3173 ;. - Advances in culture, tourism and hospitality research ;v. 3..

Local students' perceptions of spaces for tourists and locals in a shopping district : photo-based research / Taketo Naoi ... [et al.] -- Residents' perceptions of mountain destinations / Carla Silva, Elisabeth Kastenholz, José Abrantes -- Attitudes of successors in dairy farms toward educational tourism in Japan / Yasuo Ohe -- Residents' perceptions of the impact of ship tourism and their preferences for different types of tourism / Giacomo Del Chiappa, Giuseppe Melis -- Wedding-based tourism development : insights from an Italian context / Giacomo Del Chiappa, Fulvio Fortezza -- Conceptualizing the value co-creation challenge for tourist destinations : a supply-side perspective / Giuseppe Melis, Scott McCabe, Giacomo Del Chiappa -- The emotional attachment built through the attitudes and managerial approach to place marketing and branding "The golden city of Kremnica, Slovakia" / Marica Mazurek -- Hospitality servicescapes seen by visually impaired travelers / Alma Raissova -- Determinants of tourism destination competitiveness : an SEM approach / Cristina Estevão, João Ferreira, Sara Nunes -- Events as a differentiation strategy for tourist destinations : the case of Allgarve / Inês Miranda, Nuno Gustavo, Eugénia Castela -- From tourism space to a unique tourism place through a conceptual approach to building a competitive advantage / Kamila Borseková, Anna Vanová, Katarína Petríková -- Achieving consistency in destination personalities : a tripartite personality congruity theory focused on industry professionals / Veronica I.K. Lam,Leonardo (Don) A.N. Dioko -- Marketing to children in tourism industry : descriptive analysis of kid-friendly hotels' practices In Turkey / Çagil Hale Özel -- The influence of slow city in the context of sustainable destination marketing / Yesim Cosar, Alp Timur, Metin Kozak -- Customer communication facilities with tourism : a comparison between German and Japanese automobile companies / Yosuke Endo,Yohei Kurata -- Tourist spaces and tourism policy in Spain and Portugal / Fernando Almeida, Rafael Cortés, Antonia Balbuena -- Analyzing seasonal differences in a destination's tourist market : the case of Minho / Elisabeth Kastenholz, António Lopes de Almeida -- Modelling ferry passenger numbers : implications for destination management / Carl H. Marcussen -- Yielding tourists' preferences / Jaime Serra, Antónia Correia, Paulo M.M. Rodrigues -- Lake-destination image attributes : content analysis of text and pictures / Ana Isabel Rodrigues ... [et al.] -- How do tourists turn space into place? A conceptualisation for sustainable place marketing / Juergen Gnoth.

Marketing places and spaces covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context. Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's "Eat Pray Love" for hospitality and tourism professionals and educators is the relevant perspective that "Marketing Places and Spaces" provides.

ISBN: 9781784419394 (electronic bk.)Subjects--Topical Terms:

193448
Tourism
--Marketing.

LC Class. No.: G155.A1 / M37 2015

Dewey Class. No.: 338.4791

Marketing places and spaces
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520 $a Marketing places and spaces covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context. Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's "Eat Pray Love" for hospitality and tourism professionals and educators is the relevant perspective that "Marketing Places and Spaces" provides.
588 $a Description based on print version record.
650 0 $a Tourism $x Marketing. $3 193448
650 0 $a Tourism $x Research. $3 228240
700 1 $a Correia, Antónia. $3 780850
830 0 $a Advances in culture, tourism and hospitality research ; $v v. 3. $3 534055
856 4 0 $u http://www.emeraldinsight.com/1871-3173/10