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Marketing planshow to prepare them, ...

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McDonald, Malcolm,

Marketing planshow to prepare them, how to profit from them /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing plansMalcolm McDonald, Hugh Wilson.
其他題名:	how to prepare them, how to profit from them /
作者:	McDonald, Malcolm,
其他作者:	Wilson, Hugh,
出版者:	Hoboken :Wiley,2016.
面頁冊數:	1 online resource.
附註:	Revised edition of the authors' Marketing plans, 2011.
標題:	MarketingManagement.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119309895
ISBN:	9781119309895 (electronic bk.)

Marketing planshow to prepare them, how to profit from them /
McDonald, Malcolm,

Marketing planshow to prepare them, how to profit from them /[electronic resource] :Malcolm McDonald, Hugh Wilson. - 8th ed. - Hoboken :Wiley,2016. - 1 online resource.

Revised edition of the authors' Marketing plans, 2011.

Includes bibliographical references and index.

ISBN: 9781119309895 (electronic bk.)Subjects--Topical Terms:

200067
Marketing
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 / 2016

Dewey Class. No.: 658.8/02

Marketing planshow to prepare them, how to profit from them /
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250 $a 8th ed.
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300 $a 1 online resource.
500 $a Revised edition of the authors' Marketing plans, 2011.
504 $a Includes bibliographical references and index.
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650 0 $a Marketing $x Planning. $3 250863
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Wilson, Hugh, $d 1962- $3 757325
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119309895

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