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The wallet allocation rulewinning th...

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Keiningham, Timothy L.

The wallet allocation rulewinning the battle for share /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The wallet allocation ruleTimothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye.
其他題名:	winning the battle for share /
作者:	Keiningham, Timothy L.
出版者:	Hoboken, New Jersey :Wiley,2015.
面頁冊數:	1 online resource.
標題:	Customer loyalty.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119209867
ISBN:	9781119209867 (electronic bk.)

The wallet allocation rulewinning the battle for share /
Keiningham, Timothy L.

The wallet allocation rulewinning the battle for share /[electronic resource] :Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye. - Hoboken, New Jersey :Wiley,2015. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781119209867 (electronic bk.)

LCCN: 2015005932Subjects--Topical Terms:

243345
Customer loyalty.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.525 / 2015

Dewey Class. No.: 658.8/342

The wallet allocation rulewinning the battle for share /
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245 1 4 $a The wallet allocation rule $h [electronic resource] : $b winning the battle for share / $c Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye.
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300 $a 1 online resource.
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650 0 $a Customer loyalty. $3 243345
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650 0 $a Consumer behavior. $3 185170
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856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119209867

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