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A framework for marketing management /

~

Kotler, Philip.

A framework for marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A framework for marketing management /Philip Kotler.
作者:	Kotler, Philip.
其他作者:	Kotler, Philip.
出版者:	Upper Saddle River, N.J. :Prentice Hall,c2001.
面頁冊數:	xv, 352 p. :ill. ;24 cm.
附註:	"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
標題:	MarketingManagement.
ISBN:	0130185256

A framework for marketing management /
Kotler, Philip.

A framework for marketing management /Philip Kotler. - Upper Saddle River, N.J. :Prentice Hall,c2001. - xv, 352 p. :ill. ;24 cm.

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

ISBN: 0130185256

LCCN: 00039180 Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / .K636 2001

Dewey Class. No.: 658.8

A framework for marketing management /
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245 1 2 $a A framework for marketing management / $c Philip Kotler.
260 $a Upper Saddle River, N.J. : $b Prentice Hall, $c c2001.
300 $a xv, 352 p. : $b ill. ; $c 24 cm.
500 $a "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 200067
700 1 $a Kotler, Philip. $3 217351
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