語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Marketing renewable energyconcepts, ...
~
Friege, Christian.
Marketing renewable energyconcepts, business models and cases /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Marketing renewable energyedited by Carsten Herbes, Christian Friege.
其他題名:
concepts, business models and cases /
其他作者:
Herbes, Carsten.
出版者:
Cham :Springer International Publishing :2017.
面頁冊數:
xiii, 397 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Energy developmentEconomic aspects.
電子資源:
http://dx.doi.org/10.1007/978-3-319-46427-5
ISBN:
9783319464275$q(electronic bk.)
Marketing renewable energyconcepts, business models and cases /
Marketing renewable energy
concepts, business models and cases /[electronic resource] :edited by Carsten Herbes, Christian Friege. - Cham :Springer International Publishing :2017. - xiii, 397 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..
Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and Trends for Renewables -- Consumer Preferences for Renewable Energy -- Direct Selling of Renewable Energy Products -- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers -- Introducing Green Electricity as the Default Option -- Certificates in the Market for Renewable Energy in Germany -- Special Markets and New Business Models: Marketing of Biomethane -- Renewable Energies in the Contracting Market -- Renewable Energy in the Marketing of Tourism Companies -- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets -- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe -- Smart Battery Systems Driving Renewable Energy Markets -- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities of the Energy Transition -- Building a Renewables-Driven Power System. Successes and Challenges in Germany -- Marketing Renewable Energy in France -- Marketing Renewable Energy in the United Kingdom -- Marketing Renewable Energy in Italy -- Marketing Renewable Energy in Japan.
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
ISBN: 9783319464275$q(electronic bk.)
Standard No.: 10.1007/978-3-319-46427-5doiSubjects--Topical Terms:
787206
Energy development
--Economic aspects.
LC Class. No.: TJ808 / .M37 2017
Dewey Class. No.: 333.794
Marketing renewable energyconcepts, business models and cases /
LDR
:03034nmm a2200337 a 4500
001
517555
003
DE-He213
005
20170623145139.0
006
m d
007
cr nn 008maaau
008
180316s2017 gw s 0 eng d
020
$a
9783319464275$q(electronic bk.)
020
$a
9783319464268$q(paper)
024
7
$a
10.1007/978-3-319-46427-5
$2
doi
035
$a
978-3-319-46427-5
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
TJ808
$b
.M37 2017
072
7
$a
KJS
$2
bicssc
072
7
$a
KJSM
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
082
0 4
$a
333.794
$2
23
090
$a
TJ808
$b
.M345 2017
245
0 0
$a
Marketing renewable energy
$h
[electronic resource] :
$b
concepts, business models and cases /
$c
edited by Carsten Herbes, Christian Friege.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2017.
300
$a
xiii, 397 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Management for professionals,
$x
2192-8096
505
0
$a
Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and Trends for Renewables -- Consumer Preferences for Renewable Energy -- Direct Selling of Renewable Energy Products -- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers -- Introducing Green Electricity as the Default Option -- Certificates in the Market for Renewable Energy in Germany -- Special Markets and New Business Models: Marketing of Biomethane -- Renewable Energies in the Contracting Market -- Renewable Energy in the Marketing of Tourism Companies -- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets -- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe -- Smart Battery Systems Driving Renewable Energy Markets -- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities of the Energy Transition -- Building a Renewables-Driven Power System. Successes and Challenges in Germany -- Marketing Renewable Energy in France -- Marketing Renewable Energy in the United Kingdom -- Marketing Renewable Energy in Italy -- Marketing Renewable Energy in Japan.
520
$a
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
650
0
$a
Energy development
$x
Economic aspects.
$3
787206
650
0
$a
Renewable energy sources
$x
Marketing.
$3
787207
650
1 4
$a
Business and Management.
$2
eflch
$3
639169
650
2 4
$a
Marketing.
$3
182957
650
2 4
$a
Energy Policy, Economics and Management.
$3
511210
650
2 4
$a
Renewable and Green Energy.
$3
309696
700
1
$a
Herbes, Carsten.
$3
787204
700
1
$a
Friege, Christian.
$3
787205
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
830
0
$a
Management for professionals.
$3
557942
856
4 0
$u
http://dx.doi.org/10.1007/978-3-319-46427-5
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000145188
電子館藏
1圖書
電子書
EB TJ808 M345 2017
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://dx.doi.org/10.1007/978-3-319-46427-5
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入