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Competitive advantage of customer ce...
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Parniangtong, Sathit.
Competitive advantage of customer centricity
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Competitive advantage of customer centricityby Sathit Parniangtong.
作者:
Parniangtong, Sathit.
出版者:
Singapore :Springer Singapore :2017.
面頁冊數:
xv, 330 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Customer relationsManagement.
電子資源:
http://dx.doi.org/10.1007/978-981-10-4442-7
ISBN:
9789811044427$q(electronic bk.)
Competitive advantage of customer centricity
Parniangtong, Sathit.
Competitive advantage of customer centricity
[electronic resource] /by Sathit Parniangtong. - Singapore :Springer Singapore :2017. - xv, 330 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..
Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity -- A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers' Diverse Needs.
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers' requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer's needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
ISBN: 9789811044427$q(electronic bk.)
Standard No.: 10.1007/978-981-10-4442-7doiSubjects--Topical Terms:
202165
Customer relations
--Management.
LC Class. No.: HF5415.5 / .P37 2017
Dewey Class. No.: 658.812
Competitive advantage of customer centricity
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Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity -- A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers' Diverse Needs.
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This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers' requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer's needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
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