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Consumer reaction, food production a...

Aruga, Kentaka.

Consumer reaction, food production and the Fukushima Disasterassessing reputation damage due to potential radiation contamination /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer reaction, food production and the Fukushima Disasterby Kentaka Aruga.
其他題名:	assessing reputation damage due to potential radiation contamination /
作者:	Aruga, Kentaka.
出版者:	Cham :Springer International Publishing :2017.
面頁冊數:	xii, 159 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Consumer behaviorJapan.
電子資源:	http://dx.doi.org/10.1007/978-3-319-59849-9
ISBN:	9783319598499$q(electronic bk.)

Consumer reaction, food production and the Fukushima Disasterassessing reputation damage due to potential radiation contamination /
Aruga, Kentaka.

Consumer reaction, food production and the Fukushima Disasterassessing reputation damage due to potential radiation contamination /[electronic resource] :by Kentaka Aruga. - Cham :Springer International Publishing :2017. - xii, 159 p. :ill., digital ;24 cm.

Introduction -- Radiation contamination of agricultural products -- What is reputation damage? -- Conditions of the agricultural commodity markets before and after the Fukushima disaster -- Consumer reaction and willingness to buy food produced near the FDNPP -- Is there reputation damage?

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor ("fuyou") and not fact as well as how "fuyou" damage shaped such choices. It then goes on to analyze the differences between these customer choices.

ISBN: 9783319598499$q(electronic bk.)

Standard No.: 10.1007/978-3-319-59849-9doiSubjects--Topical Terms:

640033
Consumer behavior
--Japan.

LC Class. No.: HD9016.J42 / A78 2017

Dewey Class. No.: 338.476640952

Consumer reaction, food production and the Fukushima Disasterassessing reputation damage due to potential radiation contamination /
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