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Cultural intermediariesaudience part...

Hutchinson, Jonathon.

Cultural intermediariesaudience participation in media organisations /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cultural intermediariesby Jonathon Hutchinson.
其他題名:	audience participation in media organisations /
作者:	Hutchinson, Jonathon.
出版者:	Cham :Springer International Publishing :2017.
面頁冊數:	xix, 236 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Culture.
電子資源:	http://dx.doi.org/10.1007/978-3-319-66287-9
ISBN:	9783319662879$q(electronic bk.)

Cultural intermediariesaudience participation in media organisations /
Hutchinson, Jonathon.

Cultural intermediariesaudience participation in media organisations /[electronic resource] :by Jonathon Hutchinson. - Cham :Springer International Publishing :2017. - xix, 236 p. :ill., digital ;24 cm.

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

ISBN: 9783319662879$q(electronic bk.)

Standard No.: 10.1007/978-3-319-66287-9doiSubjects--Topical Terms:

176646
Culture.

LC Class. No.: HM621 / .H883 2017

Dewey Class. No.: 306

Cultural intermediariesaudience participation in media organisations /
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520 $a This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.
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