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Online intermediaries for co-creatio...

Kunne, Christoph W.

Online intermediaries for co-creationan explorative study in healthcare /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Online intermediaries for co-creationby Christoph W. Kunne.
其他題名:	an explorative study in healthcare /
作者:	Kunne, Christoph W.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xvii, 229 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Medical care.
電子資源:	http://dx.doi.org/10.1007/978-3-319-51124-5
ISBN:	9783319511245$q(electronic bk.)

Online intermediaries for co-creationan explorative study in healthcare /
Kunne, Christoph W.

Online intermediaries for co-creationan explorative study in healthcare /[electronic resource] :by Christoph W. Kunne. - Cham :Springer International Publishing :2018. - xvii, 229 p. :ill., digital ;24 cm. - Progress in IS,2196-8705. - Progress in IS..

Introduction -- Theoretical Framework -- Empirical Study 1: Identifying Online Innovation Intermediaries in Healthcare -- Empirical Study 2: Exploring Online Innovation Intermediaries in Healthcare -- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs -- Discussion and Conclusion.

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

ISBN: 9783319511245$q(electronic bk.)

Standard No.: 10.1007/978-3-319-51124-5doiSubjects--Topical Terms:

203409
Medical care.

LC Class. No.: RA425 / .K865 2017

Dewey Class. No.: 362.1

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