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Managing organizational crisis and b...

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Managing organizational crisis and brand trauma

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing organizational crisis and brand traumaby Dennis W. Tafoya.
作者:	Tafoya, Dennis W.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xv, 256 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Crisis management.
電子資源:	http://dx.doi.org/10.1007/978-3-319-60726-9
ISBN:	9783319607269$q(electronic bk.)

Managing organizational crisis and brand trauma
Tafoya, Dennis W.

Managing organizational crisis and brand trauma[electronic resource] /by Dennis W. Tafoya. - Cham :Springer International Publishing :2018. - xv, 256 p. :ill., digital ;24 cm.

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen's tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.

ISBN: 9783319607269$q(electronic bk.)

Standard No.: 10.1007/978-3-319-60726-9doiSubjects--Topical Terms:

208551
Crisis management.

LC Class. No.: HD58.9 / .T34 2018

Dewey Class. No.: 658.4056

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