國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Political marketing in the 2016 U.S....

Gillies, Jamie.

Political marketing in the 2016 U.S. presidential election

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Political marketing in the 2016 U.S. presidential electionedited by Jamie Gillies.
其他作者:	Gillies, Jamie.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xi, 122 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Campaign management.
電子資源:	http://dx.doi.org/10.1007/978-3-319-59345-6
ISBN:	9783319593456$q(electronic bk.)

Political marketing in the 2016 U.S. presidential election
Political marketing in the 2016 U.S. presidential election[electronic resource] /edited by Jamie Gillies. - Cham :Springer International Publishing :2018. - xi, 122 p. :ill., digital ;24 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

1. Introduction. The 2016 U.S. Presidential Election; Jamie Gillies -- 2. "Different Strokes for Different Folks": Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump; Vincent Raynauld and Andre Turcotte -- 3. Thinking What He Says: Market Research and the Making of Donald Trump's 2016 Presidential Campaign; Brian Conley -- 4. Trump and the Republican Brand Refresh.; Ken Cosgrove -- 5. The 2016 U.S. Primaries: Parties and Candidates in a World of Big Data; Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- 6. The Clinton Campaign: Appeals to Moderate Swing Voters through Anti-Trump Targeted Communication; Edward Elder -- 7. "Feel the Bern": Marketing Bernie Sanders and Democratic Socialism to Primary Voters Jamie Gillies -- 8. Conclusion. The U.S. Presidential Race: Advances and Insights for Political Marketing Practice; Jamie Gillies.

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear 'presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

ISBN: 9783319593456$q(electronic bk.)

Standard No.: 10.1007/978-3-319-59345-6doiSubjects--Topical Terms:

251246
Campaign management.

LC Class. No.: JK1976 / .P655 2018

Dewey Class. No.: 324.730973

Political marketing in the 2016 U.S. presidential election
LDR:02998nmm a2200325 a 4500 001 527973
003 DE-He213
005 20170804155924.0
006 m d
007 cr nn 008maaau
008 181022s2018 gw s 0 eng d
020 $a 9783319593456$q(electronic bk.)
020 $a 9783319593449$q(paper)
024 7 $a 10.1007/978-3-319-59345-6 $2 doi
035 $a 978-3-319-59345-6
040 $a GP $c GP
041 0 $a eng
050 4 $a JK1976 $b .P655 2018
072 7 $a JPA $2 bicssc
072 7 $a POL000000 $2 bisacsh
082 0 4 $a 324.730973 $2 23
090 $a JK1976 $b .P769 2018
245 0 0 $a Political marketing in the 2016 U.S. presidential election $h [electronic resource] / $c edited by Jamie Gillies.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a xi, 122 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave studies in political marketing and management
505 0 $a 1. Introduction. The 2016 U.S. Presidential Election; Jamie Gillies -- 2. "Different Strokes for Different Folks": Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump; Vincent Raynauld and Andre Turcotte -- 3. Thinking What He Says: Market Research and the Making of Donald Trump's 2016 Presidential Campaign; Brian Conley -- 4. Trump and the Republican Brand Refresh.; Ken Cosgrove -- 5. The 2016 U.S. Primaries: Parties and Candidates in a World of Big Data; Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- 6. The Clinton Campaign: Appeals to Moderate Swing Voters through Anti-Trump Targeted Communication; Edward Elder -- 7. "Feel the Bern": Marketing Bernie Sanders and Democratic Socialism to Primary Voters Jamie Gillies -- 8. Conclusion. The U.S. Presidential Race: Advances and Insights for Political Marketing Practice; Jamie Gillies.
520 $a This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear 'presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
650 0 $a Campaign management. $3 251246
650 0 $a Political campaigns. $3 251247
650 0 $a Marketing $x Political aspects. $3 251248
650 1 4 $a Political Science and International Relations. $3 731583
650 2 4 $a Political Communication. $3 676204
650 2 4 $a Electoral Politics. $3 739989
650 2 4 $a US Politics. $3 740134
650 2 4 $a Marketing. $3 182957
700 1 $a Gillies, Jamie. $3 800059
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Palgrave studies in political marketing and management. $3 748145
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-59345-6
950 $a Political Science and International Studies (Springer-41174)