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Digital marketplaces unleashed

Linnhoff-Popien, Claudia.

Digital marketplaces unleashed

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Digital marketplaces unleashededited by Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach.
其他作者:	Linnhoff-Popien, Claudia.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg :2018.
面頁冊數:	xxxiii, 935 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	InternetEconomic aspects.
電子資源:	http://dx.doi.org/10.1007/978-3-662-49275-8
ISBN:	9783662492758$q(electronic bk.)

Digital marketplaces unleashed
Digital marketplaces unleashed[electronic resource] /edited by Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach. - Berlin, Heidelberg :Springer Berlin Heidelberg :2018. - xxxiii, 935 p. :ill., digital ;24 cm.

Introduction -- Virtual and Online Marketplaces -- Financial Marketplaces -- Mobile Payment -- Trading, Travel, and Airports -- Knowledge and Marketplaces -- Big data and Data Analytics -- Marketplaces and Car Environments -- Cyber Security -- Corporate Social Business.

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

ISBN: 9783662492758$q(electronic bk.)

Standard No.: 10.1007/978-3-662-49275-8doiSubjects--Topical Terms:

202418
Internet
--Economic aspects.

LC Class. No.: HC79.I55

Dewey Class. No.: 004.6

Digital marketplaces unleashed
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