國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Strategy in airline loyaltyfrequent ...

Boer, Evert R. de.

Strategy in airline loyaltyfrequent flyer programs /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategy in airline loyaltyby Evert R. de Boer.
其他題名:	frequent flyer programs /
作者:	Boer, Evert R. de.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xxxii, 268 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Frequent flyer programs.
電子資源:	http://dx.doi.org/10.1007/978-3-319-62600-0
ISBN:	9783319626000$q(electronic bk.)

Strategy in airline loyaltyfrequent flyer programs /
Boer, Evert R. de.

Strategy in airline loyaltyfrequent flyer programs /[electronic resource] :by Evert R. de Boer. - Cham :Springer International Publishing :2018. - xxxii, 268 p. :ill., digital ;24 cm.

1. Introduction -- 2. The different types of frequent flyer programs -- 3. Core elements of the frequent flyer program -- 4. The economics and accounting of frequent flyer programs -- 5. Exploring the eco-system of the frequent flyer program -- 6. Taking the frequent flyer program to measure -- 7. Trends and innovations -- 8. The standalone frequent flyer program -- 9. Future of the frequent flyer program -- 10. Conclusion.

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

ISBN: 9783319626000$q(electronic bk.)

Standard No.: 10.1007/978-3-319-62600-0doiSubjects--Topical Terms:

800934
Frequent flyer programs.

LC Class. No.: HF6161.A38 / B64 2018

Dewey Class. No.: 387.71

Strategy in airline loyaltyfrequent flyer programs /
LDR:02320nmm a2200313 a 4500 001 528497
003 DE-He213
005 20180611161457.0
006 m d
007 cr nn 008maaau
008 181030s2018 gw s 0 eng d
020 $a 9783319626000$q(electronic bk.)
020 $a 9783319625997$q(paper)
024 7 $a 10.1007/978-3-319-62600-0 $2 doi
035 $a 978-3-319-62600-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF6161.A38 $b B64 2018
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
082 0 4 $a 387.71 $2 23
090 $a HF6161.A38 $b B672 2018
100 1 $a Boer, Evert R. de. $3 800933
245 1 0 $a Strategy in airline loyalty $h [electronic resource] : $b frequent flyer programs / $c by Evert R. de Boer.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a xxxii, 268 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction -- 2. The different types of frequent flyer programs -- 3. Core elements of the frequent flyer program -- 4. The economics and accounting of frequent flyer programs -- 5. Exploring the eco-system of the frequent flyer program -- 6. Taking the frequent flyer program to measure -- 7. Trends and innovations -- 8. The standalone frequent flyer program -- 9. Future of the frequent flyer program -- 10. Conclusion.
520 $a This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
650 0 $a Frequent flyer programs. $3 800934
650 0 $a Airlines $x Finance. $3 368812
650 0 $a Airlines $x Management. $3 338744
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Services. $3 675813
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-62600-0
950 $a Business and Management (Springer-41169)