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Made for Chinasuccess strategies fro...

China

Made for Chinasuccess strategies from China's business icons /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Made for Chinaby Christian Nothhaft.
其他題名:	success strategies from China's business icons /
作者:	Nothhaft, Christian.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xiii, 285 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	International business enterprisesChina.
標題:	China
電子資源:	http://dx.doi.org/10.1007/978-3-319-61584-4
ISBN:	9783319615844$q(electronic bk.)

Made for Chinasuccess strategies from China's business icons /
Nothhaft, Christian.

Made for Chinasuccess strategies from China's business icons /[electronic resource] :by Christian Nothhaft. - Cham :Springer International Publishing :2018. - xiii, 285 p. :ill., digital ;24 cm.

China's Customers and How to Lead the Trend With Them -- The Face - Accelerating Customer Individuality -- The Family - Enhancing Quality of Life -- The Food - Aspiring to a Healthy and Fashionable Diet -- Fun, Entertainment and Leisure -- Made for China - The Future.

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China".

ISBN: 9783319615844$q(electronic bk.)

Standard No.: 10.1007/978-3-319-61584-4doiSubjects--Topical Terms:

207541
International business enterprises
--China.Subjects--Geographical Terms:

236825
China

LC Class. No.: HD2910

Dewey Class. No.: 338.88851

Made for Chinasuccess strategies from China's business icons /
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