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Information and Communication Techno...

(1998 :)

Information and Communication Technologies in tourism 2018proceedings of the International Conference in Jonkoping, Sweden, January 24-26, 2018 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Information and Communication Technologies in tourism 2018edited by Brigitte Stangl, Juho Pesonen.
其他題名:	proceedings of the International Conference in Jonkoping, Sweden, January 24-26, 2018 /
其他作者:	Stangl, Brigitte.
團體作者:
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xiv, 542 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	TourismCongresses.Data processing
電子資源:	http://dx.doi.org/10.1007/978-3-319-72923-7
ISBN:	9783319729237$q(electronic bk.)

Information and Communication Technologies in tourism 2018proceedings of the International Conference in Jonkoping, Sweden, January 24-26, 2018 /
Information and Communication Technologies in tourism 2018proceedings of the International Conference in Jonkoping, Sweden, January 24-26, 2018 /[electronic resource] :edited by Brigitte Stangl, Juho Pesonen. - Cham :Springer International Publishing :2018. - xiv, 542 p. :ill., digital ;24 cm.

This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jonkoping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.

ISBN: 9783319729237$q(electronic bk.)

Standard No.: 10.1007/978-3-319-72923-7doiSubjects--Topical Terms:

456582
Tourism
--Data processing--Congresses.

LC Class. No.: G154.9 / .I584 2018

Dewey Class. No.: 338.4791

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