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Predicting movie success at the box ...

Gunter, Barrie.

Predicting movie success at the box office

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Predicting movie success at the box officeby Barrie Gunter.
作者:	Gunter, Barrie.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	vii, 270 p. :digital ;22 cm.
Contained By:	Springer eBooks
標題:	Motion picture industry.
電子資源:	http://dx.doi.org/10.1007/978-3-319-71803-3
ISBN:	9783319718033$q(electronic bk.)

Predicting movie success at the box office
Gunter, Barrie.

Predicting movie success at the box office[electronic resource] /by Barrie Gunter. - Cham :Springer International Publishing :2018. - vii, 270 p. :digital ;22 cm.

1. How Popular is Movie Going? -- 2. Are the Most Expensive Movies the Most Successful? -- 3. Is Studio Size Important to Box Office Performance? -- 4. What about Distribution, Exhibition and Timing Factors? -- 5. Does Marketing and Promotion Create Box Office Success? -- 6. Are Some Genres More Profitable Than Others? -- 7. Does Sex, Horror and Violence Sell Movies? -- 8. What is the Impact of Regulatory Classification? -- 9. How Important is the Screenplay to Box Office Performance? -- 10. Why Are Sequels So Popular in Hollywood? -- 11. How Significant is Star Power? -- 12. Do Awards Make a Difference? -- 13. What is the Role of Critics' Reviews? -- 14. How Important Is It to Get Movie-Goers On-side? -- 15. Is There a Formula for Success?

This book explores the different factors that can influence a new movie's prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie's earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.

ISBN: 9783319718033$q(electronic bk.)

Standard No.: 10.1007/978-3-319-71803-3doiSubjects--Topical Terms:

365144
Motion picture industry.

LC Class. No.: PN1994 / .G92 2018

Dewey Class. No.: 384.83

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