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Utilizing consumer psychology in bus...

Dalgic, Tevfik,

Utilizing consumer psychology in business strategy

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Utilizing consumer psychology in business strategyby Tevfik Dalgic and Sevtap Unal.
作者:	Dalgic, Tevfik,
其他作者:	Unal, Sevtap,
出版者:	Hershey, Pennsylvania :IGI Global,[2018]
面頁冊數:	1 online resource (xii, 325 p.)
標題:	Strategic planning.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8
ISBN:	9781522534495 (ebook)

Utilizing consumer psychology in business strategy
Dalgic, Tevfik,

Utilizing consumer psychology in business strategy[electronic resource] /by Tevfik Dalgic and Sevtap Unal. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xii, 325 p.)

Includes bibliographical references and index.

Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.

Restricted to subscribers or individual electronic text purchasers.

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--

ISBN: 9781522534495 (ebook)Subjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28 / .D345 2018e

Dewey Class. No.: 658.4/012

Utilizing consumer psychology in business strategy
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245 1 0 $a Utilizing consumer psychology in business strategy $h [electronic resource] / $c by Tevfik Dalgic and Sevtap Unal.
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300 $a 1 online resource (xii, 325 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- $c Provided by publisher.
650 0 $a Strategic planning. $3 191522
650 0 $a Consumer behavior $x Psychological aspects. $3 364682
650 0 $a Decision making. $3 183849
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856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8