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Analyzing attachment and consumers' ...

Pedeliento, Giuseppe, (1984-)

Analyzing attachment and consumers' emotionsemerging research and opportunities /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Analyzing attachment and consumers' emotionsby Giuseppe Pedeliento.
其他題名:	emerging research and opportunities /
作者:	Pedeliento, Giuseppe,
出版者:	Hershey, Pennsylvania :IGI Global,[2018]
面頁冊數:	1 online resource (xix, 308 p.)
標題:	Customer loyalty.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0
ISBN:	9781522549857 (ebook)

Analyzing attachment and consumers' emotionsemerging research and opportunities /
Pedeliento, Giuseppe,1984-

Analyzing attachment and consumers' emotionsemerging research and opportunities /[electronic resource] :by Giuseppe Pedeliento. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xix, 308 p.)

Includes bibliographical references and index.

Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.

Restricted to subscribers or individual electronic text purchasers.

"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--

ISBN: 9781522549857 (ebook)Subjects--Topical Terms:

243345
Customer loyalty.

LC Class. No.: HF5415.525 / .P433 2018e

Dewey Class. No.: 658.8/342

Analyzing attachment and consumers' emotionsemerging research and opportunities /
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245 1 0 $a Analyzing attachment and consumers' emotions $h [electronic resource] : $b emerging research and opportunities / $c by Giuseppe Pedeliento.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xix, 308 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- $c Provided by publisher.
650 0 $a Customer loyalty. $3 243345
650 0 $a Branding (Marketing) $3 266407
650 0 $a Customer relations. $3 202164
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0