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Using social marketing for public em...

Meyer-Emerick, Nancy.,

Using social marketing for public emergency preparednesssocial change for community resilience /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Using social marketing for public emergency preparednessNancy Meyer-Emerick.
其他題名:	social change for community resilience /
作者:	Meyer-Emerick, Nancy.,
出版者:	New York :Routledge,2016.
面頁冊數:	1 online resource (vii, 117 p.)
標題:	Emergency management.
電子資源:	https://www.taylorfrancis.com/books/9781317420507
ISBN:	9781317420507 (e-book)

Using social marketing for public emergency preparednesssocial change for community resilience /
Meyer-Emerick, Nancy.,

Using social marketing for public emergency preparednesssocial change for community resilience /[electronic resource] :Nancy Meyer-Emerick. - New York :Routledge,2016. - 1 online resource (vii, 117 p.)

Includes bibliographical references and index.

1. The role of preparedness in building a resilient nation -- 2. The challenge : moving from complacency to readiness --3. Identification of priority groups -- 4. Developing a detailed social marketing plan -- 5. Working with your local community -- 6. Alternatives to traditional resources -- 7. Education, social marketing, and the law.

ISBN: 9781317420507 (e-book)Subjects--Topical Terms:

202270
Emergency management.

LC Class. No.: HV551.2 / .M487 2016

Dewey Class. No.: 363.347 / M612

Using social marketing for public emergency preparednesssocial change for community resilience /
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245 1 0 $a Using social marketing for public emergency preparedness $h [electronic resource] : $b social change for community resilience / $c Nancy Meyer-Emerick.
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300 $a 1 online resource (vii, 117 p.)
504 $a Includes bibliographical references and index.
505 0 $a 1. The role of preparedness in building a resilient nation -- 2. The challenge : moving from complacency to readiness --3. Identification of priority groups -- 4. Developing a detailed social marketing plan -- 5. Working with your local community -- 6. Alternatives to traditional resources -- 7. Education, social marketing, and the law.
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650 0 $a Social change. $3 175259
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856 4 0 $u https://www.taylorfrancis.com/books/9781317420507