國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Personal brand creation in the digit...

Grzesiak, Mateusz.

Personal brand creation in the digital agetheory, research and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Personal brand creation in the digital ageby Mateusz Grzesiak.
其他題名:	theory, research and practice /
作者:	Grzesiak, Mateusz.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xvi, 185 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Branding (Marketing)
電子資源:	http://dx.doi.org/10.1007/978-3-319-69697-3
ISBN:	9783319696973$q(electronic bk.)

Personal brand creation in the digital agetheory, research and practice /
Grzesiak, Mateusz.

Personal brand creation in the digital agetheory, research and practice /[electronic resource] :by Mateusz Grzesiak. - Cham :Springer International Publishing :2018. - xvi, 185 p. :ill., digital ;24 cm.

1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

ISBN: 9783319696973$q(electronic bk.)

Standard No.: 10.1007/978-3-319-69697-3doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255 / .G794 2018

Dewey Class. No.: 658.827

Personal brand creation in the digital agetheory, research and practice /
LDR:02163nmm a2200289 a 4500 001 533382
003 DE-He213
005 20180831144217.0
006 m d
007 cr nn 008maaau
008 181205s2018 gw s 0 eng d
020 $a 9783319696973$q(electronic bk.)
020 $a 9783319696966$q(paper)
024 7 $a 10.1007/978-3-319-69697-3 $2 doi
035 $a 978-3-319-69697-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255 $b .G794 2018
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .G895 2018
100 1 $a Grzesiak, Mateusz. $3 809041
245 1 0 $a Personal brand creation in the digital age $h [electronic resource] : $b theory, research and practice / $c by Mateusz Grzesiak.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2018.
300 $a xvi, 185 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.
520 $a Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
650 0 $a Branding (Marketing) $3 266407
650 0 $a Social media $x Economic aspects. $3 529568
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Branding. $3 779366
650 2 4 $a Online Marketing/Social Media. $3 739541
650 2 4 $a Corporate Communication/Public Relations. $3 737145
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Media Management. $3 305903
650 2 4 $a Innovation/Technology Management. $3 514149
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-69697-3
950 $a Business and Management (Springer-41169)