國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Emotional bankingfixing culture, lev...

Blomstrom, Duena.

Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Emotional bankingby Duena Blomstrom.
其他題名:	fixing culture, leveraging FinTech, and transforming retail banks into brands /
作者:	Blomstrom, Duena.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	ix, 159 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Bank marketing.
電子資源:	http://dx.doi.org/10.1007/978-3-319-75653-0
ISBN:	9783319756530$q(electronic bk.)

Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /
Blomstrom, Duena.

Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /[electronic resource] :by Duena Blomstrom. - Cham :Springer International Publishing :2018. - ix, 159 p. :ill., digital ;24 cm.

Chapter 1: Banks Today: The Relationship between Financial Services and Technology -- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles -- Chapter 3: Products vs. Money Moments -- Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products -- Chapter 5: What is Emotional Banking? -- Chapter 6: EX: Perspective on Modern Digital Banking -- Chapter 7: Banks and Brands -- Chapter 8: Changing Culture to Build a Brand -- Chapter 9: The "Build a Voice" Program -- Chapter 10: Everyone's a Designer -- Chapter 11: The Intrapreneur Warrior's Guide -- Chapter 12: The "Keep it Real" Program -- Chapter 13: Conclusion.

ISBN: 9783319756530$q(electronic bk.)

Standard No.: 10.1007/978-3-319-75653-0doiSubjects--Topical Terms:

230814
Bank marketing.

LC Class. No.: HG1616.M3 / B56 2018

Dewey Class. No.: 332.10688

Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /
LDR:01560nmm a2200277 a 4500 001 533598
003 DE-He213
005 20180911103654.0
006 m d
007 cr nn 008maaau
008 181205s2018 gw s 0 eng d
020 $a 9783319756530$q(electronic bk.)
020 $a 9783319756523$q(paper)
024 7 $a 10.1007/978-3-319-75653-0 $2 doi
035 $a 978-3-319-75653-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HG1616.M3 $b B56 2018
082 0 4 $a 332.10688 $2 23
090 $a HG1616.M3 $b B653 2018
100 1 $a Blomstrom, Duena. $3 809393
245 1 0 $a Emotional banking $h [electronic resource] : $b fixing culture, leveraging FinTech, and transforming retail banks into brands / $c by Duena Blomstrom.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a ix, 159 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Banks Today: The Relationship between Financial Services and Technology -- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles -- Chapter 3: Products vs. Money Moments -- Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products -- Chapter 5: What is Emotional Banking? -- Chapter 6: EX: Perspective on Modern Digital Banking -- Chapter 7: Banks and Brands -- Chapter 8: Changing Culture to Build a Brand -- Chapter 9: The "Build a Voice" Program -- Chapter 10: Everyone's a Designer -- Chapter 11: The Intrapreneur Warrior's Guide -- Chapter 12: The "Keep it Real" Program -- Chapter 13: Conclusion.
650 0 $a Bank marketing. $3 230814
650 0 $a Branding (Marketing) $3 266407
650 1 4 $a Popular Science. $3 273762
650 2 4 $a Popular Science in Finance. $3 792683
650 2 4 $a Banking. $2 bicssc $3 534193
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-75653-0
950 $a Economics and Finance (Springer-41170)