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Museum branding :how to create and m...

Wallace, Margot A., (1941-)

Museum branding :how to create and maintain image, loyalty, and support /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Museum branding :Margot Wallace
其他題名:	how to create and maintain image, loyalty, and support /
作者:	Wallace, Margot A.,
面頁冊數:	1 online resource
標題:	MuseumsManagementUnited States
電子資源:	http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html
ISBN:	9781442263468$q(Electronic)

Museum branding :how to create and maintain image, loyalty, and support /
Wallace, Margot A.,1941-

Museum branding :how to create and maintain image, loyalty, and support /Margot Wallace - 1 online resource

Includes bibliographical references and index

Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter

ISBN: 9781442263468$q(Electronic)

LCCN: 2015048352Subjects--Topical Terms:

804861
Museums
--Management--United StatesIndex Terms--Genre/Form:

298895
Electronic books

LC Class. No.: AM11

Dewey Class. No.: 069.068

Museum branding :how to create and maintain image, loyalty, and support /
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520 $a Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
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