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Digital business leadershipdigital t...

Kreutzer, Ralf T.

Digital business leadershipdigital transformation, business model innovation, agile organization, change management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Digital business leadershipby Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch.
其他題名:	digital transformation, business model innovation, agile organization, change management /
作者:	Kreutzer, Ralf T.
其他作者:	Neugebauer, Tim.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg :2018.
面頁冊數:	xii, 263 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Technological innovations.
電子資源:	http://dx.doi.org/10.1007/978-3-662-56548-3
ISBN:	9783662565483$q(electronic bk.)

Digital business leadershipdigital transformation, business model innovation, agile organization, change management /
Kreutzer, Ralf T.

Digital business leadershipdigital transformation, business model innovation, agile organization, change management /[electronic resource] :by Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch. - Berlin, Heidelberg :Springer Berlin Heidelberg :2018. - xii, 263 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

1. Background and the necessity to build a Digital Business Leadership -- 2. Eight areas of action to build a Digital Business Leadership -- 3. Change management - shaping change successfully -- 4. Best Practices in building a Digital Business Leadership -- 5. Beginning is the most difficult - our call to action.

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization - not only of communication, but of complete value chains - has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

ISBN: 9783662565483$q(electronic bk.)

Standard No.: 10.1007/978-3-662-56548-3doiSubjects--Topical Terms:

184332
Technological innovations.

LC Class. No.: HD45 / .K748 2018

Dewey Class. No.: 658.514

Digital business leadershipdigital transformation, business model innovation, agile organization, change management /
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