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Business strategies and competitiven...

Gavinelli, Laura.

Business strategies and competitiveness in times of crisisa survey on Italian SMEs /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business strategies and competitiveness in times of crisisby Laura Gavinelli.
其他題名:	a survey on Italian SMEs /
作者:	Gavinelli, Laura.
出版者:	London :Palgrave Macmillan UK :2016.
面頁冊數:	xxviii, 290 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Small businessHistory21st century.Italy
電子資源:	https://doi.org/10.1057/978-1-137-57810-5
ISBN:	9781137578105$q(electronic bk.)

Business strategies and competitiveness in times of crisisa survey on Italian SMEs /
Gavinelli, Laura.

Business strategies and competitiveness in times of crisisa survey on Italian SMEs /[electronic resource] :by Laura Gavinelli. - London :Palgrave Macmillan UK :2016. - xxviii, 290 p. :ill., digital ;24 cm.

Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography.

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.

ISBN: 9781137578105$q(electronic bk.)

Standard No.: 10.1057/978-1-137-57810-5doiSubjects--Topical Terms:

828451
Small business
--History--Italy--21st century.

LC Class. No.: HD2346.I8 / G375 2016

Dewey Class. No.: 338.642094509051

Business strategies and competitiveness in times of crisisa survey on Italian SMEs /
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520 $a This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.
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