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Successful social media and ecommerc...

Kolb, Dani.

Successful social media and ecommerce strategies in the wine industry

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Successful social media and ecommerce strategies in the wine industryedited by Gergely Szolnoki, Liz Thach, Dani Kolb.
其他作者:	Szolnoki, Gergely.
出版者:	New York :Palgrave Macmillan US :2016.
面頁冊數:	xiv, 168 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
標題:	WineInternet marketing.
電子資源:	https://doi.org/10.1057/9781137602985
ISBN:	9781137602985$q(electronic bk.)

Successful social media and ecommerce strategies in the wine industry
Successful social media and ecommerce strategies in the wine industry[electronic resource] /edited by Gergely Szolnoki, Liz Thach, Dani Kolb. - New York :Palgrave Macmillan US :2016. - xiv, 168 p. :ill., digital ;23 cm.

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing.

ISBN: 9781137602985$q(electronic bk.)

Standard No.: 10.1057/9781137602985doiSubjects--Topical Terms:

828461
Wine
--Internet marketing.

LC Class. No.: HD9370.5 / .S83 2016

Dewey Class. No.: 338.476632

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520 $a Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing.
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