國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Gender and political marketing in th...

Sanghvi, Minita.

Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Gender and political marketing in the United States and the 2016 presidential electionby Minita Sanghvi.
其他題名:	an analysis of why she lost /
作者:	Sanghvi, Minita.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xxi, 183 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	PresidentsElection2016.United States
電子資源:	http://dx.doi.org/10.1007/978-1-137-60171-1
ISBN:	9781137601711$q(electronic bk.)

Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /
Sanghvi, Minita.

Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /[electronic resource] :by Minita Sanghvi. - Cham :Springer International Publishing :2019. - xxi, 183 p. :ill., digital ;24 cm. - Gender and politics. - Gender and politics..

1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward.

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of Media and Focus.

ISBN: 9781137601711$q(electronic bk.)

Standard No.: 10.1007/978-1-137-60171-1doiSubjects--Topical Terms:

742399
Presidents
--Election--United States--2016.

LC Class. No.: JK526 2016 / .S264 2019

Dewey Class. No.: 324.9730929

Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /
LDR:02256nmm a2200301 a 4500 001 550146
003 DE-He213
005 20180522141546.0
006 m d
007 cr nn 008maaau
008 191001s2019 gw s 0 eng d
020 $a 9781137601711$q(electronic bk.)
020 $a 9781137601704$q(paper)
024 7 $a 10.1007/978-1-137-60171-1 $2 doi
035 $a 978-1-137-60171-1
040 $a GP $c GP
041 0 $a eng
050 4 $a JK526 2016 $b .S264 2019
082 0 4 $a 324.9730929 $2 23
090 $a JK526 2016 $b .S225 2019
100 1 $a Sanghvi, Minita. $3 829842
245 1 0 $a Gender and political marketing in the United States and the 2016 presidential election $h [electronic resource] : $b an analysis of why she lost / $c by Minita Sanghvi.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xxi, 183 p. : $b ill., digital ; $c 24 cm.
490 1 $a Gender and politics
505 0 $a 1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward.
520 $a This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of Media and Focus.
650 0 $a Presidents $z United States $x Election $y 2016. $3 742399
650 0 $a Women political candidates $z United States. $3 228688
650 0 $a Women $x Political activity $z United States. $3 626717
650 1 4 $a Political Science and International Relations. $3 731583
650 2 4 $a Politics and Gender. $3 774450
650 2 4 $a US Politics. $3 740134
650 2 4 $a Marketing. $3 182957
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Gender and politics. $3 644673
856 4 0 $u http://dx.doi.org/10.1007/978-1-137-60171-1
950 $a Political Science and International Studies (Springer-41174)