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Reverse entrepreneurship in Latin Am...

Larios Hernandez, Guillermo Jesus.

Reverse entrepreneurship in Latin Americainternationalization from emerging markets to developed economies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Reverse entrepreneurship in Latin Americaedited by Pavel Reyes-Mercado, Guillermo Jesus Larios Hernandez.
其他題名:	internationalization from emerging markets to developed economies /
其他作者:	Reyes-Mercado, Pavel.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xv, 136 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Entrepreneurship.
標題:	Latin AmericaCivilization.
電子資源:	https://doi.org/10.1007/978-3-319-94466-1
ISBN:	9783319944661$q(electronic bk.)

Reverse entrepreneurship in Latin Americainternationalization from emerging markets to developed economies /
Reverse entrepreneurship in Latin Americainternationalization from emerging markets to developed economies /[electronic resource] :edited by Pavel Reyes-Mercado, Guillermo Jesus Larios Hernandez. - Cham :Springer International Publishing :2019. - xv, 136 p. :ill., digital ;24 cm.

1. Introduction -- 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform -- 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking -- 4. Cinepolis Mexico: Prospects for International Growth in the Entertainment Industry -- 5. Benotto Bicycles: Developing a Strategy for Profitable Growth -- 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers -- 7. Napify App: An Example of Mexican Social Entrepreneurship -- 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.

ISBN: 9783319944661$q(electronic bk.)

Standard No.: 10.1007/978-3-319-94466-1doiSubjects--Topical Terms:

183598
Entrepreneurship.
Subjects--Geographical Terms:

383046
Latin America
--Civilization.

LC Class. No.: HC123 / .R494 2019

Dewey Class. No.: 338.98

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505 0 $a 1. Introduction -- 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform -- 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking -- 4. Cinepolis Mexico: Prospects for International Growth in the Entertainment Industry -- 5. Benotto Bicycles: Developing a Strategy for Profitable Growth -- 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers -- 7. Napify App: An Example of Mexican Social Entrepreneurship -- 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.
520 $a This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.
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