語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
A concise guide to market researchth...
~
Mooi, Erik.
A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
A concise guide to market researchby Marko Sarstedt, Erik Mooi.
其他題名:
the process, data, and methods using IBM SPSS statistics /
作者:
Sarstedt, Marko.
其他作者:
Mooi, Erik.
出版者:
Berlin, Heidelberg :Springer Berlin Heidelberg :2019.
面頁冊數:
xvii, 396 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Marketing researchStatistical methods.
電子資源:
https://doi.org/10.1007/978-3-662-56707-4
ISBN:
9783662567074$q(electronic bk.)
A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
Sarstedt, Marko.
A concise guide to market research
the process, data, and methods using IBM SPSS statistics /[electronic resource] :by Marko Sarstedt, Erik Mooi. - 3rd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2019. - xvii, 396 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..
Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results.
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.
ISBN: 9783662567074$q(electronic bk.)
Standard No.: 10.1007/978-3-662-56707-4doiSubjects--Uniform Titles:
SPSS (Computer file)
Subjects--Topical Terms:
383109
Marketing research
--Statistical methods.
LC Class. No.: HF5415.2 / .S277 2019
Dewey Class. No.: 658.83
A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
LDR
:02828nmm a2200361 a 4500
001
552003
003
DE-He213
005
20190516165006.0
006
m d
007
cr nn 008maaau
008
191105s2019 gw s 0 eng d
020
$a
9783662567074$q(electronic bk.)
020
$a
9783662567067$q(paper)
024
7
$a
10.1007/978-3-662-56707-4
$2
doi
035
$a
978-3-662-56707-4
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5415.2
$b
.S277 2019
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
072
7
$a
KJSM
$2
thema
082
0 4
$a
658.83
$2
23
090
$a
HF5415.2
$b
.S248 2019
100
1
$a
Sarstedt, Marko.
$3
510539
245
1 2
$a
A concise guide to market research
$h
[electronic resource] :
$b
the process, data, and methods using IBM SPSS statistics /
$c
by Marko Sarstedt, Erik Mooi.
250
$a
3rd ed.
260
$a
Berlin, Heidelberg :
$b
Springer Berlin Heidelberg :
$b
Imprint: Springer,
$c
2019.
300
$a
xvii, 396 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Springer texts in business and economics,
$x
2192-4333
505
0
$a
Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results.
520
$a
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.
630
0 0
$a
SPSS (Computer file)
$3
185282
650
0
$a
Marketing research
$x
Statistical methods.
$3
383109
650
0
$a
Management science.
$3
200621
650
0
$a
Marketing.
$3
182957
650
0
$a
Management.
$3
180005
650
0
$a
Statistics.
$3
182057
650
2 4
$a
Statistics for Business/Economics/Mathematical Finance/Insurance.
$3
274062
700
1
$a
Mooi, Erik.
$3
510538
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
830
0
$a
Springer texts in business and economics.
$3
557968
856
4 0
$u
https://doi.org/10.1007/978-3-662-56707-4
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000165181
電子館藏
1圖書
電子書
EB HF5415.2 S248 2019 2019
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
https://doi.org/10.1007/978-3-662-56707-4
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入