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Market-value pricingdefinitions, con...

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Market-value pricingdefinitions, concepts, and processes for market-value centric pricing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market-value pricingby Gabriel Steinhardt.
其他題名:	definitions, concepts, and processes for market-value centric pricing /
作者:	Steinhardt, Gabriel.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xiii, 52 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Pricing.
電子資源:	http://doi.org/10.1007/978-3-030-10734-5
ISBN:	9783030107345$q(electronic bk.)

Market-value pricingdefinitions, concepts, and processes for market-value centric pricing /
Steinhardt, Gabriel.

Market-value pricingdefinitions, concepts, and processes for market-value centric pricing /[electronic resource] :by Gabriel Steinhardt. - Cham :Springer International Publishing :2019. - xiii, 52 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

ISBN: 9783030107345$q(electronic bk.)

Standard No.: 10.1007/978-3-030-10734-5doiSubjects--Topical Terms:

192215
Pricing.

LC Class. No.: HF5416.5 / .S745 2019

Dewey Class. No.: 658.816

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