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Personas - user focused design

Nielsen, Lene.

Personas - user focused design

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Personas - user focused designby Lene Nielsen.
作者:	Nielsen, Lene.
出版者:	London :Springer London :2019.
面頁冊數:	ix, 170 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer eBooks
標題:	User-centered system design.
電子資源:	https://doi.org/10.1007/978-1-4471-7427-1
ISBN:	9781447174271$q(electronic bk.)

Personas - user focused design
Nielsen, Lene.

Personas - user focused design[electronic resource] /by Lene Nielsen. - 2nd ed. - London :Springer London :2019. - ix, 170 p. :ill. (some col.), digital ;24 cm. - Human-computer interaction series,1571-5035. - Human-computer interaction series..

Introduction - Stories About Users -- A Slice of the World -- Finding the Connections -- Persona Writing -- Personas in Use -- Making Your Personas Live -- Going Global - International Personas -- Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda -- Benefits and Challenges of Personas.

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years' experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark's leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method - 10 Steps to Personas. This second edition of Personas - User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

ISBN: 9781447174271$q(electronic bk.)

Standard No.: 10.1007/978-1-4471-7427-1doiSubjects--Topical Terms:

274536
User-centered system design.

LC Class. No.: QA76.9.H85

Dewey Class. No.: 004.21

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