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A social strategyhow we profit from ...
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Piskorski, Mikolaj Jan.
A social strategyhow we profit from social media /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
A social strategyMikolaj Jan Piskorski.
其他題名:
how we profit from social media /
作者:
Piskorski, Mikolaj Jan.
出版者:
Princeton, New Jersey :Princeton University Press,2014.
面頁冊數:
1 online resource (288 p.)
標題:
Internet marketing.
電子資源:
click for full text
ISBN:
9780691169262
A social strategyhow we profit from social media /
Piskorski, Mikolaj Jan.
A social strategy
how we profit from social media /[electronic resource] :Mikolaj Jan Piskorski. - Princeton, New Jersey :Princeton University Press,2014. - 1 online resource (288 p.)
Includes bibliographical references and index.
A social strategy : how we profit from social media -- Contents -- Preface -- Chapter 1: The Arc of the Book -- Chapter 2: Social Failures and Social Solutions -- Chapter 3: 'Meet' Solutions: eHarmony and Ok Cupid -- Chapter 4: 'Meet' Solution: Twitter -- Chapter 5: 'Friend' Solutions: Facebook and mixi -- Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster -- Chapter 7: 'Meet' and 'Friend' Solution: MySpace -- Chapter 8: Social Strategies -- Chapter 9: Social Strategy at Zynga -- Chapter 10: Social Strategy at Yelp -- Chapter 11: Social Strategy at American Express -- Chapter 12: Social Strategy at Nike -- Chapter 13: Building Social Strategy at XCard and Harvard Business Review -- Chapter 14: Conclusions -- Acknowledgments -- Notes -- References -- Index.
ISBN: 9780691169262Subjects--Topical Terms:
208232
Internet marketing.
LC Class. No.: HF5415.1265
Dewey Class. No.: 658.8/72
A social strategyhow we profit from social media /
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click for full text
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