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Positioning and branding tourism des...

Hashim, Rahmat, (1959-)

Positioning and branding tourism destinations for global competitiveness

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Positioning and branding tourism destinations for global competitivenessRahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors.
其他作者:	Hashim, Rahmat,
出版者:	Hershey, Pennsylvania :IGI Global,[2019]
面頁冊數:	1 online resource (xix, 332 p.)
標題:	TourismMarketing.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7253-4
ISBN:	9781522572541 (e-book)

Positioning and branding tourism destinations for global competitiveness
Positioning and branding tourism destinations for global competitiveness[electronic resource] /Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. - Hershey, Pennsylvania :IGI Global,[2019] - 1 online resource (xix, 332 p.)

Includes bibliographical references and index.

Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher.

ISBN: 9781522572541 (e-book)Subjects--Topical Terms:

193448
Tourism
--Marketing.

LC Class. No.: G155.A1 / P68 2019e

Dewey Class. No.: 910.68/8

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506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher.
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