國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The psychology of micro-targeted ele...

Madsen, Jens Koed.

The psychology of micro-targeted election campaigns

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The psychology of micro-targeted election campaignsby Jens Koed Madsen.
作者:	Madsen, Jens Koed.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xix, 395 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Political campaigns.
電子資源:	https://doi.org/10.1007/978-3-030-22145-4
ISBN:	9783030221454$q(electronic bk.)

The psychology of micro-targeted election campaigns
Madsen, Jens Koed.

The psychology of micro-targeted election campaigns[electronic resource] /by Jens Koed Madsen. - Cham :Springer International Publishing :2019. - xix, 395 p. :ill., digital ;24 cm.

Introduction -- 1. Approaching Persuasion -- 2. Subjective rationality -- 3. Source credibility -- 4. From belief to behaviour -- 5. Voter relevance and campaign phases -- 6. Psychometrics, model generation, and data -- 7. Micro-target campaign management -- 8. Negative campaigning and attack ads -- 9. Modelling complex systems -- 10. From analytic to dynamic micro-target models -- 11. State of play.

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs) It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications. Jens Koed Madsen is a senior research assistant at the University of Oxford, UK and a fellow of the Oxford Martin School, The Institute of New Economic Thinking, and St. Catherine's College. His work focuses on the psychology of persuasion, belief revision, decision-making, and models of complex human-environment models.

ISBN: 9783030221454$q(electronic bk.)

Standard No.: 10.1007/978-3-030-22145-4doiSubjects--Topical Terms:

251247
Political campaigns.

LC Class. No.: JA74.5 / .M337 2019

Dewey Class. No.: 324.7

The psychology of micro-targeted election campaigns
LDR:02647nmm a2200325 a 4500 001 566221
003 DE-He213
005 20191216165938.0
006 m d
007 cr nn 008maaau
008 200429s2019 gw s 0 eng d
020 $a 9783030221454$q(electronic bk.)
020 $a 9783030221447$q(paper)
024 7 $a 10.1007/978-3-030-22145-4 $2 doi
035 $a 978-3-030-22145-4
040 $a GP $c GP
041 0 $a eng
050 4 $a JA74.5 $b .M337 2019
072 7 $a JM $2 bicssc
072 7 $a PSY003000 $2 bisacsh
072 7 $a JM $2 thema
082 0 4 $a 324.7 $2 23
090 $a JA74.5 $b .M183 2019
100 1 $a Madsen, Jens Koed. $3 851814
245 1 4 $a The psychology of micro-targeted election campaigns $h [electronic resource] / $c by Jens Koed Madsen.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xix, 395 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- 1. Approaching Persuasion -- 2. Subjective rationality -- 3. Source credibility -- 4. From belief to behaviour -- 5. Voter relevance and campaign phases -- 6. Psychometrics, model generation, and data -- 7. Micro-target campaign management -- 8. Negative campaigning and attack ads -- 9. Modelling complex systems -- 10. From analytic to dynamic micro-target models -- 11. State of play.
520 $a This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs) It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications. Jens Koed Madsen is a senior research assistant at the University of Oxford, UK and a fellow of the Oxford Martin School, The Institute of New Economic Thinking, and St. Catherine's College. His work focuses on the psychology of persuasion, belief revision, decision-making, and models of complex human-environment models.
650 0 $a Political campaigns. $3 251247
650 0 $a Political psychology. $3 215555
650 1 4 $a Applied Psychology. $3 774472
650 2 4 $a Industrial and Organizational Psychology. $3 759694
650 2 4 $a Economic Psychology. $3 794293
650 2 4 $a Political Communication. $3 676204
650 2 4 $a US Politics. $3 740134
650 2 4 $a European Politics. $3 742386
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-22145-4
950 $a Behavioral Science and Psychology (Springer-41168)