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Cultural studies of LEGOmore than ju...

Hains, Rebecca C.

Cultural studies of LEGOmore than just bricks /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cultural studies of LEGOedited by Rebecca C. Hains, Sharon R. Mazzarella.
其他題名:	more than just bricks /
其他作者:	Hains, Rebecca C.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xix, 357 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	LEGO toysSocial aspects.
電子資源:	https://doi.org/10.1007/978-3-030-32664-7
ISBN:	9783030326647$q(electronic bk.)

Cultural studies of LEGOmore than just bricks /
Cultural studies of LEGOmore than just bricks /[electronic resource] :edited by Rebecca C. Hains, Sharon R. Mazzarella. - Cham :Springer International Publishing :2019. - xix, 357 p. :ill., digital ;24 cm.

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike.

ISBN: 9783030326647$q(electronic bk.)

Standard No.: 10.1007/978-3-030-32664-7doiSubjects--Corporate Names:

855699
LEGO koncernen (Denmark)
Subjects--Topical Terms:

855701
LEGO toys
--Social aspects.

LC Class. No.: TS2301.T7 / C85 2019

Dewey Class. No.: 688.725

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