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The myth and propaganda of Black buy...

Ball, Jared A.

The myth and propaganda of Black buying power

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The myth and propaganda of Black buying powerby Jared A. Ball.
作者:	Ball, Jared A.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xi, 111 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	African AmericansEconomic conditions.
電子資源:	https://doi.org/10.1007/978-3-030-42355-1
ISBN:	9783030423551$q(electronic bk.)

The myth and propaganda of Black buying power
Ball, Jared A.

The myth and propaganda of Black buying power[electronic resource] /by Jared A. Ball. - Cham :Springer International Publishing :2020. - xi, 111 p. :ill., digital ;24 cm.

Chapter 1. Propaganda v. Economics: Constructing a Myth -- Chapter 2. Buying Power Not Protest: The Myth Presents Unrest -- Chapter 3. The Myth's Modern Purveyors: Reviewing Selig and Nielsen -- Chapter 4. The Myth at Play: The Oh So Suitable Environment -- Chapter 5. Freedom Was the Call but 'Instead, They Got a Bank' -- Chapter 6. Conclusion.

This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.

ISBN: 9783030423551$q(electronic bk.)

Standard No.: 10.1007/978-3-030-42355-1doiSubjects--Topical Terms:

231342
African Americans
--Economic conditions.

LC Class. No.: E185.8 / .B355 2020

Dewey Class. No.: 331.6396073

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520 $a This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
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