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A primer on policy communication in ...

Janenova, Saltanat.

A primer on policy communication in Kazakhstan

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A primer on policy communication in Kazakhstanby Basskaran Nair, Saltanat Janenova, Balzhan Serikbayeva.
作者:	Nair, Basskaran.
其他作者:	Janenova, Saltanat.
出版者:	Singapore :Springer Singapore :2020.
面頁冊數:	x, 137 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Communication in politicsKazakhstan.
標題:	KazakhstanPolitics and government1991-
電子資源:	https://doi.org/10.1007/978-981-15-0610-9
ISBN:	9789811506109$q(electronic bk.)

A primer on policy communication in Kazakhstan
Nair, Basskaran.

A primer on policy communication in Kazakhstan[electronic resource] /by Basskaran Nair, Saltanat Janenova, Balzhan Serikbayeva. - Singapore :Springer Singapore :2020. - x, 137 p. :ill., digital ;24 cm.

1. History of the Nation: State of the Industry -- 2. Theories and Practices on Policy Communication -- 3. Social and Mainstream Media Relations -- 4. Planning Successful Campaigns -- 5. Marketing Complexity: Case Study on Land Reform -- 6. Crisis Management -- 7. Nation's Equity and Soft Power -- 8. Corporate Governance and Shareholder Communication.

This book is a timely publication to address the issue of the government's policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on international policy communication best practices and principles, interwoven with case studies from Kazakhstan, applicable in other Central Asian countries as well. The book's wide range of topics cover media management in a technologically-savvy society, marketing of complexity, planning successful campaigns, soft power management given the country's aspirations for greater international standing, and forward-looking advice on crisis management and shareholder communication. This is a highly relevant book for the civil service, civic organisations, commercial entities, policy researchers, and international organisations working in or planning to work in Kazakhstan and other Central Asian countries. Basskaran Nair, visiting professor at Nazarbayev University, Kazakhstan, is the author of Marketing Public Policy: Complexity, Hurts and Minefields (2018) Saltanat Janenova, with a Ph.D. from the University of Edinburgh, United Kingdom, has published widely on public sector reforms in Kazakhstan and Central Asian countries. Balzhan Serikbayeva has worked for ten years in public service in Kazakhstan.

ISBN: 9789811506109$q(electronic bk.)

Standard No.: 10.1007/978-981-15-0610-9doiSubjects--Topical Terms:

862008
Communication in politics
--Kazakhstan.Subjects--Geographical Terms:

445262
Kazakhstan
--Politics and government--1991-

LC Class. No.: JA85.2.K3 / N357 2019

Dewey Class. No.: 320.6095845

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