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The creation of the extraordinaryper...

Gurzki, Hannes.

The creation of the extraordinaryperspectives on luxury /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The creation of the extraordinaryby Hannes Gurzki.
其他題名:	perspectives on luxury /
作者:	Gurzki, Hannes.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2020.
面頁冊數:	xvii, 246 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Luxury.
電子資源:	https://doi.org/10.1007/978-3-658-29538-7
ISBN:	9783658295387$q(electronic bk.)

The creation of the extraordinaryperspectives on luxury /
Gurzki, Hannes.

The creation of the extraordinaryperspectives on luxury /[electronic resource] :by Hannes Gurzki. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xvii, 246 p. :ill., digital ;24 cm. - Applied marketing science / Angewandte marketingforschung,2627-1982. - Applied marketing science..

The State of Luxury Research: A Bibliometric Citation Analysis -- Perspectives on Luxury: An Integrative Model -- Decoding Luxury Brand Communications -- Implications for Luxury Brand Management.

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today's consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles. Contents The State of Luxury Research: A Bibliometric Citation Analysis Perspectives on Luxury: An Integrative Model Decoding Luxury Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail The Author Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ -- Prof. Dr. David M. Woisetschlager at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.

ISBN: 9783658295387$q(electronic bk.)

Standard No.: 10.1007/978-3-658-29538-7doiSubjects--Topical Terms:

787209
Luxury.

LC Class. No.: HB841 / .G879 2020

Dewey Class. No.: 338.47

The creation of the extraordinaryperspectives on luxury /
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