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Strategies and tools for managing co...

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Ho, Ree C., (1986-)

Strategies and tools for managing connected consumers

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategies and tools for managing connected consumersRee C. Ho, Taylor's University, Malaysia.
other author:	Ho, Ree C.,
Published:	Hershey, PA :IGI Global, Business Science Reference,[2020]
Description:	1 online resource (xx, 365 p.)
Subject:	Electronic commerce.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4
ISBN:	9781522596998 (ebk.)

Strategies and tools for managing connected consumers
Strategies and tools for managing connected consumers[electronic resource] /Ree C. Ho, Taylor's University, Malaysia. - Hershey, PA :IGI Global, Business Science Reference,[2020] - 1 online resource (xx, 365 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

"This book explores the social impact and influence of social media on online businesses"--

ISBN: 9781522596998 (ebk.)

LCCN: 2019006557Subjects--Topical Terms:

189326
Electronic commerce.

LC Class. No.: HF5548.32 / .S7683 2020

Dewey Class. No.: 658.8/72

Strategies and tools for managing connected consumers
LDR:01008cmm a2200229 a 4500 001 578815
005 20201014174628.0
008 201216s2020 pau b 001 0 eng
010 $a 2019006557
020 $a 9781522596998 (ebk.)
020 $a 9781522596974 (hbk.)
020 $a 9781522596981 (pbk.)
035 $a 1091006110
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5548.32 $b .S7683 2020
082 0 0 $a 658.8/72 $2 23
245 0 0 $a Strategies and tools for managing connected consumers $h [electronic resource] / $c Ree C. Ho, Taylor's University, Malaysia.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c [2020]
300 $a 1 online resource (xx, 365 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
504 $a Includes bibliographical references and index.
520 $a "This book explores the social impact and influence of social media on online businesses"-- $c Provided by publisher.
650 0 $a Electronic commerce. $3 189326
650 0 $a Social media $x Economic aspects. $3 529568
650 0 $a Customer relations. $3 202164
700 1 $a Ho, Ree C., $d 1986- $e editor. $3 867663
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4

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000000183621

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EB HF5548.32 .S7683 2020 [2020]

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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4

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