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Improving marketing strategies for p...

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Arslan, Yusuf,

Improving marketing strategies for private label products

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Improving marketing strategies for private label productsYusuf Arslan, Sakarya University, Turkey.
作者:	Arslan, Yusuf,
出版者:	Hershey, PA :IGI Global, Business Science Reference,2020.
面頁冊數:	1 online resource (xxiii, 383 p.)
標題:	House brandsMarketing.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0257-0
ISBN:	9781799802594 (ebk.)

Improving marketing strategies for private label products
Arslan, Yusuf,

Improving marketing strategies for private label products[electronic resource] /Yusuf Arslan, Sakarya University, Turkey. - Hershey, PA :IGI Global, Business Science Reference,2020. - 1 online resource (xxiii, 383 p.)

""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--

ISBN: 9781799802594 (ebk.)

LCCN: 2019019471Subjects--Topical Terms:

867681
House brands
--Marketing.

LC Class. No.: HD69.B7 / A767 2020

Dewey Class. No.: 658.8/02

Improving marketing strategies for private label products
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020 $a 9781799802570 (hbk.)
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050 0 0 $a HD69.B7 $b A767 2020
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100 1 $a Arslan, Yusuf, $e author. $3 867680
245 1 0 $a Improving marketing strategies for private label products $h [electronic resource] / $c Yusuf Arslan, Sakarya University, Turkey.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2020.
300 $a 1 online resource (xxiii, 383 p.)
520 $a ""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- $c Provided by publisher.
650 0 $a House brands $x Marketing. $3 867681
650 0 $a Marketing $x Planning. $3 250863
650 0 $a Strategic planning. $3 191522
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0257-0

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