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Understanding social media and entre...

Brannback, Malin E.

Understanding social media and entrepreneurshipthe business of hashtags, likes, tweets and stories /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding social media and entrepreneurshipedited by Leon Schjoedt, Malin E. Brannback, Alan L. Carsrud.
其他題名:	the business of hashtags, likes, tweets and stories /
其他作者:	Schjoedt, Leon.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xviii, 218 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Entrepreneurship.
電子資源:	https://doi.org/10.1007/978-3-030-43453-3
ISBN:	9783030434533$q(electronic bk.)

Understanding social media and entrepreneurshipthe business of hashtags, likes, tweets and stories /
Understanding social media and entrepreneurshipthe business of hashtags, likes, tweets and stories /[electronic resource] :edited by Leon Schjoedt, Malin E. Brannback, Alan L. Carsrud. - Cham :Springer International Publishing :2020. - xviii, 218 p. :ill., digital ;24 cm. - Exploring diversity in entrepreneurship,2567-7357. - Exploring diversity in entrepreneurship..

Chapter 1. Social Media in an Entrepreneurship Context -- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities -- Chapter 3. Social Media and Entrepreneurship-Exploring the Role of Digital Source Selection and Information Literacy -- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition -- Chapter 5. Exploring the Gendered Nature of Digital Social Networks -- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context -- Chapter 8. Social Media and Small Entrepreneurial Firms' Internationalization -- Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders' Motives and Unethical Behavior of Entrepreneurs on Social Media -- Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

ISBN: 9783030434533$q(electronic bk.)

Standard No.: 10.1007/978-3-030-43453-3doiSubjects--Topical Terms:

183598
Entrepreneurship.

LC Class. No.: HB615 / .U534 2020

Dewey Class. No.: 658.421

Understanding social media and entrepreneurshipthe business of hashtags, likes, tweets and stories /
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