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Total revenue management (TRM)case s...

Helmold, Marc.

Total revenue management (TRM)case studies, best practices and industry insights /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Total revenue management (TRM)by Marc Helmold.
其他題名:	case studies, best practices and industry insights /
作者:	Helmold, Marc.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xxv, 193 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Revenue management.
電子資源:	https://doi.org/10.1007/978-3-030-46985-6
ISBN:	9783030469856$q(electronic bk.)

Total revenue management (TRM)case studies, best practices and industry insights /
Helmold, Marc.

Total revenue management (TRM)case studies, best practices and industry insights /[electronic resource] :by Marc Helmold. - Cham :Springer International Publishing :2020. - xxv, 193 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Chapter 1 Total Revenue Management (TRM) -- Chapter 2 Pricing Elements and Price Elasticity -- Chapter 3 Pricing as Part of the Corporate Strategy -- Chapter 4 Pricing Strategies -- Chapter 5 Supply Chain Management and Distribution Channels -- Chapter 6 Value Drivers in Revenue Management -- Chapter 7 Audits as Tool to evaluate Value -- Chapter 8 TRM for Services -- Chapter 9 Creating the Value Proposition -- Chapter 10 TRM in companies with financial Difficulties -- Chapter 11 Pricing in the Automotive Industry -- Chapter 12 Pricing in the Hospitality Industry -- Chapter 13 Pricing in the Aviation Industry -- Chapter 14 Pricing in the Healthcare Sector -- Chapter 15 Pricing Strategy in the Beer Industry -- Chapter 16 Outlook: Full Revenue Management (FRM) -- Glossary -- Index.

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

ISBN: 9783030469856$q(electronic bk.)

Standard No.: 10.1007/978-3-030-46985-6doiSubjects--Topical Terms:

240613
Revenue management.

LC Class. No.: HD60.7 / .H456 2020

Dewey Class. No.: 658.1554

Total revenue management (TRM)case studies, best practices and industry insights /
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