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The artification of luxury fashion b...

Massi, Marta.

The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The artification of luxury fashion brandsedited by Marta Massi, Alex Turrini.
其他題名:	synergies, contaminations, and Hybridizations /
其他作者:	Massi, Marta.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xvii, 166 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Fashion.
電子資源:	https://link.springer.com/openurl.asp?genre=book&isbn=978-3-030-26121-4
ISBN:	9783030261214$q(electronic bk.)

The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /
The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /[electronic resource] :edited by Marta Massi, Alex Turrini. - Cham :Springer International Publishing :2020. - xvii, 166 p. :ill., digital ;24 cm. - Palgrave studies in practice: global fashion brand management,2523-3505. - Palgrave studies in practice: global fashion brand management..

1. When Fashion Met Arts: The Artification of Fashion Brands -- 2. Brunello Cucinelli, a humanistic approach to fashion -- 3. Trussardi and the art of promoting art -- 4. Gucci: Branding art or art branding? -- 5. Christian Dior: The Art of Haute Couture -- 6. Balenciaga, the Master of Haute Couture -- 7. Conclusion.

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

ISBN: 9783030261214$q(electronic bk.)

Standard No.: 10.1007/978-3-030-26121-4doiSubjects--Topical Terms:

204042
Fashion.

LC Class. No.: TT507 / .A785 2020

Dewey Class. No.: 746.92

The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /
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