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Handbook of research on leveraging c...

Mohd Suki, Norazah, (1977-)

Handbook of research on leveraging consumer behavior and psychology in the digital economy

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Handbook of research on leveraging consumer behavior and psychology in the digital economyNorazah Mohd Suki and Norbayah Mohd Suki, editors.
其他作者:	Mohd Suki, Norazah,
出版者:	Hershey, Pennsylvania :IGI Global,2020.
面頁冊數:	1 online resource (xxi, 299 p.)
標題:	Consumer behaviorPsychological aspects.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-3042-9
ISBN:	9781799830436 (ebk.)

Handbook of research on leveraging consumer behavior and psychology in the digital economy
Handbook of research on leveraging consumer behavior and psychology in the digital economyelectronic resource] /Norazah Mohd Suki and Norbayah Mohd Suki, editors. - Hershey, Pennsylvania :IGI Global,2020. - 1 online resource (xxi, 299 p.)

Includes bibliographical references and index.

Chapter 1. Multiple signals and consumer behavior in the digital economy: implementing a multidimensional framework -- Chapter 2. Social media, marketing practices, and consumer behavior -- Chapter 3. Challenges and opportunities for news media and journalism in an increasingly digital mobile: challenges and opportunities for social media. -- Chapter 4. Conspicuous consumption via social media -- Chapter 5. A study of online scams: examining the behavior and motivation factors of scammers and victimization consequences -- Chapter 6. The affective economy and online fan communities: a case study of Johnny associates -- Chapter 7. Antecedents, motivations, and consequences of electronic word-of-mouth communication for consumers: a comprehensive understanding -- Chapter 8. Examining perceived value influence mobile game addiction: a case of Turkish young adults -- Chapter 9. Antecedents of global brands preference among generation Y in Malaysia -- Chapter 10. Understanding cultural hybridization and globalization through the benefits and risks on economic growth -- Chapter 11. A decent work and economic growth: the potential of asnaf entrepreneur in achieving sustainable development goals (SDGs) -- Chapter 12. Proactive and responsive export market orientation behaviours, antecedents, and firm performance: a qualitative study on exporting SMEs -- Chapter 13. Managing innovation: technology, consumer and sustainability perspective, and the challenges -- Chapter 14. The implication of sustainability innovation: blue ocean strategy -- Chapter 15. Inverted grammar classroom: detecting grammar errors in student video presentations -- Chapter 16. Green consumer behaviour: integration of theory of planned behaviour and technology acceptance model.

Restricted to subscribers or individual electronic text purchasers.

""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--

ISBN: 9781799830436 (ebk.)Subjects--Topical Terms:

364682
Consumer behavior
--Psychological aspects.

LC Class. No.: HF5415.32 / .H36 2020e

Dewey Class. No.: 658.8/342

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